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How to Add YouTube Video Playlists to a Facebook Page

Few SEO professionals or internet marketers any longer consider Facebook an irrelevance. Facebook has recently started advertising on UK TV. It is a massive company with 750 million members. The introduction of Facebook pages for businesses, clubs, events etc. has taken the social media giant into a new realm of commercial possibilities.

The problem I have always found with Facebook pages is that they are lacking in content. All you can do in most cases is scroll down the timeline, look at the photos and click on the ‘about’ tab. If it was a standalone website my interest would probably vanish in seconds. Since there is social interaction with such things as posted comments, pictures and videos it is a bit more interesting.

Mark Zuckerberg and his band of millionaire coders are no doubt aware of this. Their response has been to introduce ‘apps’. Some apps are difficult to set up and too heavily jargonised to appeal to the non-professional web designer. One app that is easy to set up is the YouTube app.

  1. Log in to your Facebook account. You have to be in the named account and not the page.
  2. In the search bar in the top left type ‘YouTube app’ and choose the red ‘YouTube Tab’.
  3. Click on ‘install application’.
  4. Choose the page you wish to install the YouTube app on.
  5. Click on ‘application settings’. Add ‘@’ followed by the playlist ID. The playlist ID is everything in the URL from the ‘PL’ part. For example if you click on the Trippy Traveller playlist for Thailand you get the address: means the application setting is @PLYTpzFZ-RlnkBoQm6otkC79QKOetnYpUh.
  6. Add the URL for a hero video. This is the video that is at the top of the list.

That’s it. It is a good idea to organise your videos into playlists so that you can group relevant videos together to match the subject of the Facebook page. It adds a new dimension to a Facebook page and might persuade people to ‘like’ the page and to interact with it.